Materialism consumes our society as we constantly are fed advertisements and information about new products that companies attempt to sell us at our every turn. Intentionality and consistency is a key combatant to the current state of consumerism in America. In this Case Study, I explore each of the items that I use everyday, in which consist of a very regimented visual and functional consistency. It raises questions about what someones purchasing patterns say about them, as these essential items communicate subtleties about the type of person I am.