Everett Helm











Materialism consumes our society as we constantly are fed advertisements and information about new products that companies attempt to sell us at our every turn. Intentionality and consistency is a key combatant to the current state of consumerism in America. In this Case Study, I explore each of the items that I use everyday, in which consist of a very regimented visual and functional consistency. It raises questions about what someones purchasing patterns say about them, as these essential items communicate subtleties about the type of person I am.