Consulting
Ongoing strategic consulting for a portfolio of creative businesses navigating growth, positioning, and category definition. [REPLACE]
Overview
[REPLACE] This engagement began as a positioning project for one client and expanded into a retainer covering a small portfolio of related businesses. The common thread was a need for clarity — about what they were, who they were for, and what they were charging for.
The Approach
[REPLACE] Working across businesses simultaneously created unexpected opportunities: positioning decisions made for one informed the others, and patterns emerged that wouldn't have been visible in isolation. The consulting structure became a strategic advantage in itself.
The Outcome
[REPLACE] Over eighteen months, each business in the portfolio raised its rates, refined its client base, and reduced the operational overhead associated with misaligned project work. Clarity proved to be the most valuable deliverable.