Growth Strategy
A growth strategy and content architecture for a founder-led brand scaling from direct-to-consumer into wholesale. [REPLACE]
Overview
[REPLACE] The brand had grown quickly through DTC channels but was approaching a ceiling. The founders wanted to move into wholesale without diluting what had made the brand compelling in the first place. The challenge was strategic as much as commercial.
The Approach
[REPLACE] We mapped the brand's existing touchpoints and identified where the story was strongest and where it leaked. From that audit, we built a content architecture that could serve both DTC and wholesale channels without requiring the brand to speak with two voices.
The Outcome
[REPLACE] The strategy informed a twelve-month roadmap that included channel diversification, editorial programming, and a wholesale pitch deck that secured placement in four key accounts within the first quarter.